18 | Embracing the latest Innovations
How do we help nature to grow potatoes that benefit
growers, consumers and the environment alike? That
was the challenge at Simplot Plant Sciences, who used
genetic technology to suppress potato genes to create
Innate™ potatoes—new, naturally-grown potatoes that
will help growers and retailers reduce waste while
saving money.
Innate potatoes are created with a biotechnology process
that results in improved, more sustainable crops. They’re
less susceptible to bruising caused by impact and
pressure during harvest, enabling growers and packers
to utilize a higher number of potatoes and experience
less waste and rejection. These potatoes have lower
levels of asparagine and sugars, providing alternative
choices for consumers.
Innate is expected to receive USDA deregulated status
and FDA consultation approval soon, and with those
approvals, to be introduced into small-scale, closed-loop
test markets in 2015.
Innate
™
—the next generation
potato
Estimated Innate
™
use
benefits by the numbers*:
* Assumes 100% market penetration for Innate™.
The Innate™ brand represents responsible plant biotechnology, products and services leading
to new and healthy foods for consumers.
240 million lbs.
30 percent
$55 million
44 percent
135 million lbs.
Reduced waste for packers and retailers
Amount of reduced consumer potato waste
Yearly amount saved by reducing potato
waste reduced in the retail market channel
Percentage of Innate Burbanks that
bruise less than ordinary Burbanks
Yearly amount of bruised Russet
potato waste growers will save
1...,8,9,10,11,12,13,14,15,16,17 19,20,21,22,23,24